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The study findings showed an increase in consumption, as the child got older regardless of their popularity level. However, the more popular a child and their friends were, the greater this consumption was. There was a two-fold between increase between ages 10 and 15 for the most popular kids who also had very popular friends. “Teenagers don’t consume to belong to the group or to increase their popularity level, they do it to remain well-liked. It’s more about keeping their status than increasing it,” Fallu said.source