Philips worked with acclaimed director, Doug Pray on the project to produce a documentary following the experiment.
Thursday, December 23, 2010
Cool Advert | Philips 'Wake Up The Town'
A cool advert here for Philips 'Wake Up The Town' experiment. At the end of October, they began an experiment where they took the Philips Wake-up Light to the northern most town on the planet to see what effects it would have on the residents there. In Longyearbyen, the sun doesn’t rise for 4 months, so if it can work for those living in perpetual darkness, it can work anywhere!
Philips worked with acclaimed director, Doug Pray on the project to produce a documentary following the experiment.
Philips worked with acclaimed director, Doug Pray on the project to produce a documentary following the experiment.
